IBM intros PS/2

In a bid to cash in on the fast-expanding notebook computer market, IBM has introduced a new entry in the category - PS/2 Notebook.According to A. C. Nielsen, Canadian notebook computer sales have increased by 173% in the first four months...

In a bid to cash in on the fast-expanding notebook computer market, IBM has introduced a new entry in the category – PS/2 Notebook.

According to A. C. Nielsen, Canadian notebook computer sales have increased by 173% in the first four months of this year, compared with the same period last year.

ibm has launched PS/2 Notebook with an appeal to security-conscious business executives by offering a SonicPro security alarm with every purchase.

The SonicPro, which is on offer until September, is designed to sound an alarm automatically if the computer to which it is attached is stolen.

Catch-up

Bill Fournier, senior market analyst with Willowdale, Ont.-based Evans Research, says ibm is playing a game of catch-up in the notebook category, having come forward with its first model only two years ago.

Fournier says several companies, including Toshiba and Compaq, have had notebooks on the market since the mid-1980s, adding Toshiba is particularly advanced in the high-end of the corporate market.

While the rise in notebook sales has taken a bite out of desktop and laptop sales, industry analysts such as George Balut of Toronto’s International Data (Canada) says notebook sales are still held back by limited battery life and poor screen quality.

IBM’s marketing support for PS/2 Notebook included quarter-page ads in The Globe and Mail.

IBM’s ad agency is Toronto’s Enterprise Advertising Associates.