Mall, hotels target conventioneers

The Eaton Centre in Toronto and four area hotels are working together to put Toronto at the top of the list as a convention destination.

The shopping mall and the Toronto Hilton, Holiday Inn Downtown City Hall, Toronto Marriott Eaton Centre and the Sheraton Centre Toronto Hotel & Towers have joined marketing forces as The Quatro Group of Hotels Toronto (The Quatro Group.)

The joint effort has targetted groups and associations in Canada, the u.s. and overseas.

A direct mail piece created by Leslie Styles Design of Toronto is about to be sent out, and the group will also concentrate on making contacts through trade shows. PS