The Society of Ontario Advertising Agencies and the Ministry of Industry, Trade and Technology have entered into a joint venture to help Ontario companies become better marketers.
The Innovative Marketing Partnership offers businesses an initial marketing consultation and situation analysis – without charge or obligation – by an s.o.a.a. member.
A company completes a basic profile questionnaire and then is matched with the most appropriate agency.
Summer testing
The program is being tested over the summer in the Willowdale area of Toronto and it is hoped it will be rolled out to the rest of Ontario later this year.
Field representatives of the ministry recently contacted about 50 businesses in the Willowdale area.
Sixteen of those contacted called the program’s hotline number.
There are 17 agencies participating in the test.
