Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.June 1992 - June 1993Interior Design-FrenchCanadian Business, Financial Post Mag., ROB, ProfitIBM 82Chrysler 61Toyota 61GM 57Canon...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

June 1992 – June 1993

Interior Design-French

Canadian Business, Financial Post Mag., ROB, Profit

IBM 82

Chrysler 61

Toyota 61

GM 57

Canon 49

Campaq 44

Telecom 43

Cadet 40

Computer Association 32

Mercedes/Royal Bank 29

General Interest-English

Destinations, Equinox, Harrowsmith, Cdn. Geographic, City & Country, Homes, Select Homes Food, Cdn. House & Home

IKEA 88

GM 82

Chrysler 56

Toyota 47

Unilever 40

Moen 36

La Z Boy 26

Nikon 26

Gilbeys 25

Dow Chemical 23

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Cosmair 361

Procter & Gamble 343

Unilever 222

Revlon 208

The Bay 173

Cdn. Cosmetic Toil. 160

Kraft 147

Robin Hood 99

T. Eaton Co. 97

Plough 90

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 96

Toyota 75

GM 67

Mazda 67

Columbia House 64

Radio-Quebec 56

Unilever 55

Grolier 54

Chrysler 49

Kraft 48

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Cosmair 364

Procter & Gamble 333

Unilever 175

Kraft 95

The Bay 94

Tristan 92

Prof. Phar. 90

Plough 80

Cdn. Cosmetic Toil. 80

T. Eaton Co. 71

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.