Mediacom gears up for Election ’93

Prime Minister Kim Campbell no doubt wants to show her rival, Liberal leader Jean Chretien, she can win an election on her own merit.And she could enlist the help of Mediacom to do it.Anticipating a federal election this year, Mediacom and...

Prime Minister Kim Campbell no doubt wants to show her rival, Liberal leader Jean Chretien, she can win an election on her own merit.

And she could enlist the help of Mediacom to do it.

Anticipating a federal election this year, Mediacom and the Poster Network have produced the new ‘Election ’93′ brochure to tell politicians about the strategic advantages of posters and transit shelter ads.

Election ’93 says posters are flexible, and can segment and target an individual riding in a cost-effective way.

To reach 1,000 voters in the Toronto market, using Mediacom posters, costs $2. Transit shelter ads cost $1.50 a thousand, says Election ’93.

Using CARD February 1993 numbers, Election ’93 notes tv costs $9 to $10 to reach 1,000 voters, The Toronto Star costs $13 and The Globe and Mail costs $36. DC