Ethnic/Ad, government of Ontario ethnic agency-of-record for more than six years and the first agency to have the assignment, has lost the job to the team of Era Advertising and Genesis Media.

The account is valued at $1.3 million for 1993-94.

Nelda Lopez Rizza di Sardi, Ethnic/Ad executive vice-president client and corporate services and media director, had no comment on the loss of the agency’s major client.

She says the agency has only received verbal notice that it lost the review and is waiting to receive official written confirmation from Management Board Secretariat. PS