Carter Products of Toronto has launched a new national multi-media campaign for Trojan latex condoms that gives a new twist to old expressions such as ‘Have A Safe Weekend,’ ‘Health Coverage’ and ‘It Won’t Kill You To Use One.’

Exterior busboards, interior vertical subway cards, and ads for music magazines, urban weeklies and specialty tv channels such as tsn run through to March 1994 and have been created by Backer Spielvogel Bates, Toronto.

Creative credits go to Ashley O’Brien, copywriter; John Terry, art director; and Pat King, producer. PS