LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.It was the resultre: 'cannes was a warning' by Brian...

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.

It was the result

re: ‘cannes was a warning’ by Brian Harrod in the Aug. 9 issue.

Cannes wasn’t a warning. It was a result.

Strategy magazine was born during the emergence of ‘The Strategy’ and ‘The Deck’ and ‘The Meeting(s)(s)(s.) And, of course, the creative. All subject to ‘The Research.’

And all adding up to ‘The Junk’ that wins awards over here, but not over there.

Yes, Canadian Conservatism comes into play.

And nowhere is it more evident than in our weekly advertising magazines, Marketing, Adnews and Strategy, where seldom is heard, a discouraging word.

After all, it wouldn’t be nice to criticize someone’s advertising.

Maybe our advertising would be nicer if they did.

Ross Jarvis

freelance copywriter

Toronto