Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.July 1992 - July 1993Business-EnglishCanadian Business, Financial Post Magazine, ROB, ProfitIBM 74Chrysler 65Toyota 61GM 59Canon 51Telecom...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

July 1992 – July 1993

Business-English

Canadian Business, Financial Post Magazine, ROB, Profit

IBM 74

Chrysler 65

Toyota 61

GM 59

Canon 51

Telecom 43

Cadet 38

Campaq 36

Computer Assoc. 32

Mercedes/Royal Bank ea. 30

Business-French

A+, Commerce, PME Magazine

Toyota 57

Province of PQ 44

Chrysler 38

Telecom 33

GM 33

Desjardins 30

Royal Bank 26

Canon 24

IBM 22

Northern Telecom 20

Hydro Quebec 19

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Cosmair 361

Procter & Gamble 336

Unilever 222

Revlon 206

The Bay 173

Cdn. Cosmetic Toil. 160

Kraft 137

Robin Hood 99

T. Eaton Co. 96

Maybelline 92

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 85

Toyota 75

GM 67

Columbia House 64

Mazda 63

Unilever 56

Radio Quebec 56

Grolier 55

Kraft 47

Chrysler 47

Urban-English

Toronto Life, Vancouver, Western Living

Ikea 80

The Bay 69

USTTA 52

GM 50

H. Walker & Sons 36

Holt Renfrew 34

Mercedes Benz 33

Toronto Symphony 32

VW 30

Brinkhaus 29

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.