For the record…

Bombardier, of Valcourt, Que., has moved its international Ski-Doo snowmobile account from Young & Rubicam of Montreal to Ogilvy & Mather from a short-list of four North American agencies.The assignment, valued at more than $4 million annually, was with y&r for...

Bombardier, of Valcourt, Que., has moved its international Ski-Doo snowmobile account from Young & Rubicam of Montreal to Ogilvy & Mather from a short-list of four North American agencies.

The assignment, valued at more than $4 million annually, was with y&r for 10 years.

The account will be based in o&m’s Detroit office, with support from the Toronto and Montreal offices.

Ski-Doo’s three primary market segments are French Canada, English Canada and the u.s., with some advertising to be created for distributors in other countries.

Bombardier is No. 2 behind Polaris, a u.s. company, followed by Arctic Cat, another u.s. firm, and Yamaha out of Japan.

A new campaign will be launched spring 1994 for the 1995 product line.

- Canadian Tire Acceptance has consolidated directing marketing assignments for its auto club, credit card, insurance and new product development businesses with Wunderman Worldwide of Toronto, a unit of Young & Rubicam.

The account was previously handled by a number of agencies on a project basis.

Canadian Tire Acceptance is the financial services and database marketing division of Canadian Tire.

- Compass Communications of Vancouver has been named agency-of-record for the Western Region, Outdoor Canada/The Sportsmen’s Shows, an assignment valued at $300,000 annually.

Media placement in b.c. will be handled by Paisieres Planning and in Alberta by Supermarketing.

Five shows are planned for Alberta and b.c. in 1994, with total attendance estimated at more than 150,000.

Outdoor Canada began a review of its national account this past May and part way through the process decided to split the assignment three ways.

Garner Healey and Associates of Toronto was awarded the $500,000 Central Region portion in July.

An agency for the remaining $200,000 has not yet been chosen.

- Toronto-based mdc has made its first u.s. purchase, Ashton-Potter America of Amherst, n.y., a maker of postage stamps for the United States Postal Service.

The assets have been integrated into a new company called Ashton-Potter (USA) which will carry on the business under existing senior management.

Ashton-Potter had revenues of $5 million last year and has bid a further five-year contract with the usps that has a potential value of $50 million annually.

The purchase is mdc’s entry into the security printing sector which Miles Nadal, mdc president and chief executive officer, says has potential for worldwide growth.

mdc operates 12 communications and marketing companies.

- The Ontario R-2000 Home Program has appointed Foster Advertising as agency-of-record and The Communications Group as public relations consultants. Both are Toronto firms.

The Home Program is a joint venture of Energy, Mines and Resources Canada, the Ontario Ministry of Environment and Energy, Ontario Hydro, Ontario Home Builders’ Association and the Ontario Natural Gas Association.

The group promotes energy-efficient and environmentally responsible housing through a province-wide licensing and certification program.

Advertising will be directed to the trade and consumers to explain the high standards and benefits of an R-2000 house.