PMB Index

Index of females in clerical/secretarial positions who use mousse/gel for hair styling 3+ times a week: 141Per cent of females who use dental floss several times a week: 40Per cent of males: 25Per cent of Canadians who use stick deodorants: 50Use...

Index of females in clerical/secretarial positions who use mousse/gel for hair styling 3+ times a week: 141

Per cent of females who use dental floss several times a week: 40

Per cent of males: 25

Per cent of Canadians who use stick deodorants: 50

Use roll-on deodorants: 26

Per cent of Canadians using aerosol deodorant in PMB ’90: 14

In PMB ’93: 10

Index of people in Quebec who eat chocolate-covered granola bars 3+ times a week: 146

In Ontario: 72

Per cent of people using calorie-reduced salad dressing who agree they are careful of what they eat in order to control their weight: 14

Per cent of adults using powdered abrasive scouring cleaners: 51

Using cream liquids: 39

Per cent of post-graduate adults who are actively involved in a civic or social issue: 40

Per cent of high school graduates: 19

Per cent of households in Canada with 2+ vehicles: 51

Index of households in communities of less than 100,000 with a snowmobile: 178

Per cent of Canadians whose home was new when they moved into it: 22

Index of adults 50+ who have taken a vacation by cruise ship in the past 12 months: 132

An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100).

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.