Prisme Communications of Montreal has been awarded the French-language portion of the Granada Canada account without a review.

The business was previously handled by Auger Babeux, Montreal.

This past June Prisme’s sister agency, Prism Communications of Toronto, won Granada’s English-language creative and media buying assignment valued at several million dollars.

Prism’s Partnership Program, which ties the agency’s profit to the client’s success, was key to the selection of the English-language agency and will also be the basis of Granada’s relationship with the Montreal shop.

Toronto-based Granada operates a chain of more than 40 corporate-owned rent-to-own home electronics stores across Canada, 10 in Quebec. PS