TD Green Line signs NYC’s Mad Dogs shop

Toronto Dominion Bank has gone south of the border for a creative agency for its Green Line Investor Services discount brokerage division.The new agency, Mad Dogs & Englishmen of New York City, will handle the assignment from its u.s. office and...

Toronto Dominion Bank has gone south of the border for a creative agency for its Green Line Investor Services discount brokerage division.

The new agency, Mad Dogs & Englishmen of New York City, will handle the assignment from its u.s. office and is now looking for a Canadian media buying shop to work with.

Allen Bessell, td group manager – Investor Services marketing, says when the review started early this year all Canadian agencies were looked at.

‘Not many had a lot of insight into the brokerage world, and, the very good shops already had financial services commitments,’ Bessell says.

Mad Dogs has experience in the discount brokerage industry, having worked with a number of u.s. firms.

The new agency is handling all traditional advertising, direct marketing and sales promotion work for Green Line, and will be launching a newspaper campaign later this month. PS