Boston Pizza launches agency review

Boston Pizza International of Richmond, b.c. has launched an agency search after splitting with Glennie Stamnes Advertising of Vancouver, its agency-of-record since 1991.Mike Cyr, director of marketing, is developing an agency list and hopes to have a final decision by the...

Boston Pizza International of Richmond, b.c. has launched an agency search after splitting with Glennie Stamnes Advertising of Vancouver, its agency-of-record since 1991.

Mike Cyr, director of marketing, is developing an agency list and hopes to have a final decision by the end of the year.

Boston Pizza has 92 locations, one corporate-owned, in 46 markets from Thunder Bay, Ont. to Victoria.

Casio close to agency choice

Casio Canada has reviewed seven Toronto agencies and expects to make a decision early November.

Paul Godin, Casio general manager, says he may choose two agencies; one full-service and one creative shop to handle retail and collateral material for two new divisions that will start up next year.

Right now, Toronto-based Casio operates five divisions: timepieces; diaries and electronic calculators; electronic musical instruments; cash registers and point-of-sale, and audio/visual.

GCI gets Frosst

GCI Communications, a subsidiary of Grey Advertising, has been chosen by Frosst Consumer Healthcare Products to handle communications for the transfer of some major prescription pharmaceuticals to over-the-counter products.

GCI will handle the assignment from its Toronto and Montreal offices.

Outdoor Canada picks Sprint

Sprint Communications of Montreal has been awarded the Quebec portion of the Outdoor Canada/The Sportsmen’s Shows account valued at $200,000.

The national Outdoor Canada account, previously with Echo Advertising of Toronto, was divided into three regions after a review started this past May.

Responsibility for the central region, with a budget of $500,000, is with Garner Healey and Associates, Toronto and the Western Region, $250,000, is being handled by Compass Communications of Vancouver.

Outdoor Canada puts on 13 outdoor-related shows across Canada annually.

Canada’s Wonderland goes to the movies

Next season, the new ownership of Canada’s Wonderland theme park north of Toronto will be more evident.

Paramount Parks, a Paramount Communications Company, bought the park earlier this year.

New attractions for 1994 include Days of Thunder ride simulator that features actual film footage from the movie of the same name.