For the record…

CanWest applies to CRTCThe newest entrant in the tv licence stakes is Izzy Asper's CanWest Global Communications.Asper, chairman and chief executive officer of CanWest, has confirmed AltaWest Television filed applications with the Canadian Radio-television and Telecommunications Commission for new stations in...

CanWest applies to CRTC

The newest entrant in the tv licence stakes is Izzy Asper’s CanWest Global Communications.

Asper, chairman and chief executive officer of CanWest, has confirmed AltaWest Television filed applications with the Canadian Radio-television and Telecommunications Commission for new stations in Alberta.

AltaWest is a wholly owned subsidiary of CanWest.

Chairman of the board at AltaWest is Don Brinton, and project co-ordinator for the licence application is Terry Coles.

Asper says AltaWest proposes to offer Albertans a full schedule, including Canadian programming developed by CanWest that is not available in the prairie province.

AltaWests hopes to make it proposed signal available in Edmonton, Calgary, Red Deer, Lethbridge and surrounding areas.

Media Directors executive

The Canadian Media Directors’ Council has appointed its executive for 1993-94.

Returning for a second term as president is Sue Jaffe, vice-president and media director at SMW Advertising; the new vice-president is Paul Tillman-Peirce, vice-president of media services at Axmith McIntyre Wicht; returning to the position of treasurer is Kathy Saunders, vice-president and media director at Ian Roberts Advertising.

Also returning is Terry Sheehy, senior vice-president at Leo Burnett, for another term as secretary. Hugh Dow, president of Initiative Media, is past president.

RSVP finalists

The judges for this year’s Canadian Direct Marketing Association RSVP awards have pored over 250 entries and selected the top performers in 17 categories.

The gold and silver winners will receive their awards Nov. 19 in Toronto, as will Certificate of Merit winners.

This year, the 23rd annual gala evening, there will be a Best of the Best award presented for the top direct marketing campaign of the year.

The Canadian Direct Marketing Association says this award reflects the trend in direct marketing towards more integrated campaigns using a number of media, not primarily direct mail. The Best of the Best winner will also have to be a gold award winner from a category in which specific results count, and excluding the International category winner.

McIntyre & Dodd unit

McIntyre & Dodd Marketing has launched a new division called DesignLink – Design and Marketing Consultants.

According to McIntyre & Dodd, DesignLink provides strategic marketing planning, research, art direction and copywriting, photography, media planning, sales promotion, direct marketing, and film and print production.

Heading the new division is Lori Kennedy. Under her direction, DesignLink will focus on print media for the packaged goods, retail and corporate sectors.

CMPA seminars double

The Canadian Magazine Publishers Association is doubling to four the number of seminars it usually offers in the fall.

The seminar series, ’2×4: Skill Building for Magazine Professionals,’ will focus on ways to cut costs without sacrificing style; find money in difficult times; boost revenues; and keep a magazine’s editorial fresh.

The seminars run Nov. 29-30 in Toronto.

Each session costs $80 for cmpa members and $150 for non-members. Early bird registrants – before Oct. 29 – get $10 off.

Standard Radio gets nod

The Canadian Radio-television and Telecommunications Commission has approved Standard Radio’s application for the 106.9 FM frequency in Ottawa.

This means that 54 Rock will move to the old cko frequency some time in the new year and the 540 AM spot will be given up to the crtc.

The signal shift is another in the continental trend towards fm being the signal of choice for music broadcasting.