PMB Index

Index of adults with children 2-11 in household who have taken a vacation in the past 12 months using a camper/recreation vehicle: 136Per cent of adults in communities under 100,000 who agree that being married and having a happy marriage is...

Index of adults with children 2-11 in household who have taken a vacation in the past 12 months using a camper/recreation vehicle: 136

Per cent of adults in communities under 100,000 who agree that being married and having a happy marriage is important: 71

Per cent in communities over one million: 61

Per cent of adults who claim they will not try a new product until it has been proven: 34

However, per cent of adults who agree that most new products are worth trying: 35

Per cent of Canadians who eat imported European chocolate bars: 23

Index of professionals: 151

Index of teenagers who drink cocoa or hot chocolate: 130

Per cent of females who drink iced tea at home during the summer: 19

Per cent of males: 11

Index of people in the Prairies who drink iced tea at home during the summer: 164

Index in Atlantic Canada: 60

Index of post-graduate principal grocery shoppers who drink regular ground coffee at home: 122

Per cent of females 18+ who eat calorie-controlled frozen entrees: 14

Index of female professionals: 220

Index of households eating frozen main course dishes in Atlantic Canada: 132

Index in Quebec: 61

Per cent of principal grocery shoppers who use dinner mixes: 20

An ‘index’ in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100.)

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt (416) 961-3205.