Television spending index from Nielsen and Harris

The three developers of the Television Spending Index, Compusearch, A.C. Nielsen and Harris Media, have released TSI2.The software has the capacity to rank individual television programs, timeblocks or entire stations based on consumer behavior for more than 1,000 product, service or...

The three developers of the Television Spending Index, Compusearch, A.C. Nielsen and Harris Media, have released TSI2.

The software has the capacity to rank individual television programs, timeblocks or entire stations based on consumer behavior for more than 1,000 product, service or brand categories.

TSI2 is already being used by more than 20 stations in English and French markets.

According to Bob Harris of Harris Media, any product can be analyzed against specific tv shows using TSI2.