For the record…

Clearly Canadian Beverage, through its international division Clearly Canadian Beverage (International), has entered a five-and-a-half-year renewable distribution agreement that will see its products distributed in the Middle East.Under the terms of an agreement with Al-Magoul Trading Establishment, Clearly Canadian's products will...

Clearly Canadian Beverage, through its international division Clearly Canadian Beverage (International), has entered a five-and-a-half-year renewable distribution agreement that will see its products distributed in the Middle East.

Under the terms of an agreement with Al-Magoul Trading Establishment, Clearly Canadian’s products will become available in Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Lebanon, Jordan, Kuwait, North Yemen, South Yemen, Oman and Syria.

Agnew joins Air Miles

Canadian shoe retailer Agnew Group has signed on as an Air Miles member.

Agnew, which operates more than 300 locations under the Agnew, Aggies and Ashton Shoe Stores banners, becomes Air Miles’ exclusive sponsor in the footware category.

Air Miles is a customer loyalty program run by Loyalty Management Group of Toronto.

Agnew is promoting its Air Miles affiliation with the tag line ‘Walk In-Fly Out.’

Loyalty Management now has 90 sponsors taking part in the Air Miles program.

Toronto mall wins award

The Yonge-Sheppard Centre was awarded an Award of Merit at the International Conference of Shopping Centres Marketing Awards (Maxi’s), held Oct. 1 in New York City.

The Toronto shopping centre, which is located at the corner of Yonge St. and Sheppard Ave., won for a 1992 holiday season promotion, ‘Dress the Halls, Dress the Doll.’

This year’s icsc awards attracted more than 650 entries from around the world.

Job search service

Computer training firm The Academy of Learning has teamed up with Electronic Resume Network to offer a new job search service.

The service, which is available in greater Toronto and will be rolled out nationally next year, gives job seekers the chance to have their resume placed on a electronic database on-line at the academy’s 75 locations across the country.

The cost for a resume to be kept on file for six months is $25.

Q/Media Software upgrade

Q/Media Software has introduced an upgrade to its multimedia software program, Q/Media for Windows.

Version 1.2 of Q/Media enables users to create multimedia presentations on any personal computer that runs Windows 3.1.

The program can be used either on its own or in conjunction with presentation graphics programs. Suggested retail price is $99.

VanCity best marketer

The B.C. Chapter of the American Marketing Assocation has named VanCity, Canada’s largest credit union, as its marketer of the year.

The award recognized a repositioning campaign, begun in 1991, that emphasized VanCity’s financial strength, innovation and competence through a series of tv spots.

Ad agency was Grey Advertising.

Toronto retailer wins award

This year’s Marketer of the Year award from The Association of Marketing Educators went to Honest Ed Mirvish.

Mirvish was honored for his contributions to the arts, entertainment and retailing.

Owner of Honest Ed’s bargain retail store in Toronto, Mirvish also owns the storied Old Vic Theatre in London, and the Royal Alexandra Theatre and the Princess of Wales Theatre, both also in Toronto.

The Association of Marketing Educators represents community college marketing professors from Canada, the u.s. and Mexico.

Molson continues Take Care

Molson Breweries has announced it will continue its Take Care on the Trails program, created to educate the public about responsible alcohol use and recreational winter sports, and, in particular, snowmobiling.

For the program’s second year, Molson is sponsoring Sled Smart, an initiative organized by the Ontario Federation of Snowmobiling Clubs.

Molson will be one of the sponsors of the Sled Smart education team travelling to more than 40 high schools in Ontario, various snowmobile events and winter carnivals.

Also, Shawn Jennings, the snowmobile racer, is again being sponsored by Molson this year.

Canada Games suppliers

Two new companies have signed on as official suppliers to the 1995 Canada Games to be held in Grande Prairie, Alta.

The firms are Sun Ice and Xerox Canada.

Sun Ice will sponsor the alpine, freestyle and skiing for the disabled venues in Jasper, Alta., and is the official supplier of volunteer wear.

Xerox Canada will sponsor the figure skating venue, and will provide all necessary photocopiers, duplicators, fax machines, supplies and service before, during and after the Games.

The official supplier category requires a minimum contribution of $250,000.