For the record…

Gee Jeffery wins CNEGee Jeffery & Partners of Toronto has won the $1-million Canadian National Exhibition account after a review that included Miller Myers Bruce DallaCosta and Taxi on the short-list.The contract is for three years, with an annual review.The assignment...

Gee Jeffery wins CNE

Gee Jeffery & Partners of Toronto has won the $1-million Canadian National Exhibition account after a review that included Miller Myers Bruce DallaCosta and Taxi on the short-list.

The contract is for three years, with an annual review.

The assignment was previously with McKim Baker Lovick/BBDO, Toronto.

Creative Business moves

The Creative Business Company, headed by president and creative director Andrew Crighton, has moved to 240 Duncan Mill Rd., suite 408, Toronto, Ont. M3B 1Z4. The phone number is (416) 449-5156 and fax (416) 449-7034.

The company recently formed an alliance with The Wynford Group and is sharing office space with the meeting planning and incentive travel firm.

MDC forms Veritas

Toronto-based mdc has formed a new Toronto company called Veritas Communications to provide public relations and communications to the health care industry.

President and chief executive officer of the new firm is Jennifer Spencer, who was most recently vice-president and director of National PharmaCom, a division of National Public Relations.

mdc operates 13 communications and marketing services companies.

Maclean’s hires Prism

After a review of 10 wholly-owned Canadian agencies, Maclean’s magazine has hired Prism Communications of Toronto to handle campaigns directed to the magazine’s readers and advertisers.

Tourism Nfld. moves to Target

The Department of Tourism and Culture for Newfoundland and Labrador has moved its account, valued at $2 million-plus annually, to Target Marketing from another St. John’s, Nfld. agency, Bristol Communications.

The term is two years, with an optional third before the next tender.

The 1994 campaign will target the rest of Canada with travel guides and advertising in magazines and on tv.

Ross Roy, Worldwide merge

The direct marketing operations of Ross Roy Communications of Bloomfield Hills, Mich. and Worldwide Direct, a subsidiary of New York-based Ayer, have merged to form Worldwide 1 on 1.

The new company opens with clients at&t and Citibank and annual billings of US$75 million.

It is set up to work with clients of both partners, although Chrysler will continue to be handled by Ross Roy.

Billed as a state-of-the-art direct marketing company, Worldwide 1 on 1 has an in-house database management system which allows it to access the client’s customer information database directly.

The firm has its headquarters in New York, with an office in Bloomfield Hills and Ayer spokesperson Kevin Tedesco says any further expansion will occur as necessary for client needs.

McCann-Erickson good spirits

Toronto’s McCann-Erickson Loonies softball team won just one of nine games played and ended up in last place at the 10th annual Advertising Age Softball World Series held last month in Phoenix, Ariz.

At the end of the four-day event, the team was awarded the Party City Award, which is given to the team with the most spirit on and off the field.

The Loonies was the first Canadian team invited to take part in the tournament, which, this year, involved 65 teams from 16 u.s. cities, Sydney, Australia and London.

Call for awards entries

The Advertising and Sales Club of London, Ont. has announced a call for entries for its 1993 Advertising Awards of Excellence. The ninth annual awards honor local advertisers and the advertising created on their behalf by agencies based in London or St. Thomas, Ont.

The entry deadline is 12 noon, Thursday, Nov. 25, and awards will be presented Feb. 10, 1994.

For more information contact Nancy Sargeant at (519) 473-4411 or Kevin Shildroth at (519) 642-4444.

Waste Authority awards

The Interim Waste Authority of Ontario has awarded its account to incumbent of two years, The McConnell Weaver Group.

The assignment, valued at $300,000 to $500,000, is for a one-year term.

The review included five other 100% Canadian-owned agency groups including, in Toronto, Ellis Teichman Communications; The Gingko Group with Kramer Design Associates; Marshall Fenn; Ryan MacDonald Edwards with Temple Scott Associates; and, in Ottawa, HindsBrian Associates.

Auto group to Publicite Martin

Societe d’assurance automobile du Quebec has moved its $2.5-million account to Publicite Martin, Montreal after six years with Palm Publicite.

Natcom Publicite also made it to the short-list.

The society is the Quebec government’s vehicle certification and registration organization.

Honda consolidates

The Honda Canada media buying assignment estimated at more than $20 million has been consolidated with Harrison Young Pesonen & Newell, which already had Honda’s Acura division.

Honda media was previously handled by creative agency Doner Schur Peppler.

Acura creative comes from Ambrose Carr Linton Kelly.