Bozell hires PR firm

Bozell Palmer Bonner has hired The Communications Group to handle a corporate public relations program for the advertising agency.Both are Toronto companies.Michael Palmer, Bozell chairman and chief executive officer, says the agency decided to appoint a public relations firm after putting...

Bozell Palmer Bonner has hired The Communications Group to handle a corporate public relations program for the advertising agency.

Both are Toronto companies.

Michael Palmer, Bozell chairman and chief executive officer, says the agency decided to appoint a public relations firm after putting together a strategic plan for itself a few months ago.