For the record…

New A&P house brand lineThe great Atlantic & Pacific Company of Canada is gearing up to launch a new mid-level house brand line to replace existing house brands in its a&p, Dominion Stores and Miracle Mart chains.Last June, a&p botched the...

New A&P house brand line

The great Atlantic & Pacific Company of Canada is gearing up to launch a new mid-level house brand line to replace existing house brands in its a&p, Dominion Stores and Miracle Mart chains.

Last June, a&p botched the launch of a similar house brand called Canada’s Choice, when the Department of Agriculture declared the moniker too closely resembled the grade name Canada Choice.

a&p says it will introduce the new label to its store managers in January, and begin rolling out products soon afterwards.

Meanwhile, Oshawa Foods has launched a second wave of products under its two-month-old, premium-grade house label, Our Compliments.

The new products include: four pasta sauces, pizza sauce, fresh pastas, fruit cocktail beverages, flavored sparkling water, de-alcoholized beer, multi-grain chips, kettle-style potato chips, whole-wheat crackers and New York cheesecakes.

Sport Specific negotiates

Sport Specific of Calgary has acquired the rights to the Turn Fit exercise machine, designed for the consumer and rehabilitation markets, and is negotiating a manufacturing and marketing agreement with Weider Health and Fitness of Woodland Hills, Calif.

Turn Fit exercises and flexes the muscles of the upper body through a lateral rotational movement. These muscles play a large role in sports such as golf, baseball, hockey and tennis.

Speedy Muffler branches out

Speedy Muffler King has entered the $500-million oil, lube and filter market.

Fifty of the company’s 155 Canadian shops will begin offering the service immediately, with the balance joining the program next year.

Through an agreement with Castrol, Castrol’s premium gtx oil will be used exclusively as a replacement motor oil.

Last March, the Toronto-based Speedy added tire and alignment services to its established brakes, exhaust and suspension services.