For the record…

Burger King U.S. reviewThe u.s. Burger King account, worth $100 million-plus, may be under review, but Drew Sansom, director of marketing for Burger King Canada, says there will be no changes to the Canadian assignment.The u.s. review of the account, which...

Burger King U.S. review

The u.s. Burger King account, worth $100 million-plus, may be under review, but Drew Sansom, director of marketing for Burger King Canada, says there will be no changes to the Canadian assignment.

The u.s. review of the account, which has been with D’Arcy Masius Benton & Bowles of New York for the past four years, is said to have been prompted by disgruntled franchisees who dislike the current BK Tee Vee campaign running in the u.s.

That campaign does not run in Canada. Sansom says all Canadian advertising is made-in-Canada, with dmb&b of Toronto handling the English-language portion and Marketel of Montreal the French-language business.

Feds go electronic

Starting in January, the federal government will be cutting $2 million in newspaper spending when it begins advertising tenders pertaining to construction and maintenance contracts on an electronic billboard.

The government is expanding the electronic bulletin board system called Open Bidding service that it has operated for the past four years.

The 24-hour service, which provides electronic tender documents to bidders and lists the names of other companies taking part, is available to companies with computer capabilities for $230 a year.

Campaign House of Toronto has taken over as the Canadian member of the International Marketing, Public Relations and Advertising Agencies, an 18-year-old international network represented in 16 countries.

An office in Shanghai is expected to become the next member of the organization.

The last Canadian impa member was Anderson Advertising of Toronto, which was bought by DDB Needham last year.

Apple CD-ROM

An interactive multimedia presentation on cd-rom has been created for on-screen in-store display to help authorized Apple Computer dealers across Canada with pre-Christmas sales.

The presentation, in French and English, focusses on four Apple computers and their benefits to four specific markets: family, education, home office and small business.

It was designed by The Bulldog Group of Toronto to support the seasonal advertising and p-o-p material created by BBDO Retail Canada, Apple Canada’s agency-of-record.