GM corporate campaign was made in Canada

For the first time in years, General Motors of Canada has launched a domestically produced corporate image campaign.The campaign, which comprises four 30-second tv spots, includes three highlighting gm research accomplishments in the field of car safety.A fourth spot details how...

For the first time in years, General Motors of Canada has launched a domestically produced corporate image campaign.

The campaign, which comprises four 30-second tv spots, includes three highlighting gm research accomplishments in the field of car safety.

A fourth spot details how a gm assembly plant in Boisbriand, Que. extended its life span by pulling together and winning a major contract.

The advertising was created by Toronto’s MacLaren:Lintas.

Tom Mason, gm’s vice-president of marketing, says the campaign is designed to help ensure the Canadian public has the right ‘impression’ of gm.

The marketing effort comes at a time when gm, Canada’s largest automaker with a 31.8% share of the market, is trying to recover stature lost in the past decade due to poor quality automobiles and eroding market share.