LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.Sales have grownI read with some concern remarks attributed to...

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.

Sales have grown

I read with some concern remarks attributed to me by David Chilton in his article on Lands’ End (‘Lands’ End campaign targets Canadians’) that appears in the Direct Marketing: Focus on Printing Special Report in the Nov. 1 issue of Strategy.

First, sales to Canadians through direct marketing channels have, in fact, grown to $8.4 billion per year in 1992, a 7% increase over 1991.

Secondly, recent federal government regulatory changes have, in fact, made it more difficult for American cataloguers to do business in Canada, not easier as implied in the article.

John Gustavson

President and

chief executive officer

Canadian Direct Marketing Association

Don Mills, Ont.

Credit where it’s due

Often in the last-minute hustle of ‘What do you mean the deadline for entries is tomorrow?’, certain credits for awards show entries can sometimes go awry.

At the Advertising and Design Club awards show recently, director/cameraman Amir Hamed won a gold and silver award, as well as several merits for his work on Prince Edward Island Tourism.

This makes Amir the top winning director at the show this year.

However, Amir’s production company is Imported Artists and not The Partners’ Film Company, which was incorrectly named as the recipient of these awards.

Throughout my years in this business, I have seen many omissions and errors in each and every awards show.

Perhaps the administration at these shows can set up a system allowing each particular production, music or post company to be credited the chance to overlook all the entry forms submitted by the advertising agencies so that these mistakes can be avoided in the future.

Everyone works so hard, and a little recognition can sure go a long way.

So saying that, we at Imported Artists want to congratulate Amir for the terrific work he has done with us, Jon Hopp at Third Floor Editing, and thank Franklin Dallas Advertising for consistently doing award-winning, effective advertising.

Christina Ford

President/

Executive Producer

Imported Artists Film Company

Toronto