Toronto-based Initiative Media has consolidated its media planning and buying for b.c. with ImMEDIAte Buying Services of Vancouver.

ImMEDIATE will represent Initiative for the General Motors Dealer Association of B.C. and other clients in the b.c. market.

For the past two years, Initiative Media, the media arm of MacLaren:Lintas Advertising and the General Motors Supergroup, has been using two separate media firms in the province. PS