Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Oct. 1992 - Oct. 1993Women's-FrenchChatelaine, Clin d'oeil, Coup de Pouce, C. de P. Ext., Mme au...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Oct. 1992 – Oct. 1993

Women’s-French

Chatelaine, Clin d’oeil, Coup de Pouce, C. de P. Ext., Mme au Foyer, Femme Plus, Elle Que., L’Essentiel, Filles D’Aujourd’hui

Cosmair 401

P&G 292

Unilever 171

T. Eaton 100

Sears 99

The Bay 94

Tristan 94

Kraft 87

Prof. Phar. 83

Cdn. Cosmetic Toil. 80

Women’s-English

Cdn. Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

P&G 369

Cosmair 360

Unilever 193

Revlon 179

Cdn. Cosmetic Toil. 160

Kraft 153

The Bay 152

T. Eaton 117

Sears 107

Robin Hood 81

General-French

L’Actualite, Selection, TV Hebdo

Columbia House 84

Atlas Editions 69

GM 67

Toyota 67

Grolier 60

Pub. Charlesroi 58

Mazda 52

Unilever 47

Kraft 47

Radio-Quebec 44

Chrysler 43

Business-French

A+, Commerce, PME Magazine

Toyota 49

Prov. PQ 48

Chrysler 43

Telecom 39

GM 33

Royal Bank 27

Desjardins 24

Compaq 22

Hydro Quebec 21

Canon 20

Business-English

Canadian Business, Financial Post Magazine, Report on Business, Profit

GM 65

Chrysler 61

IBM 53

Toyota 50

Canon 45

Royal Bank 39

Telecom 37

Cdn. Airlines 37

Cadet 32

Mercedes Benz 28

Compaq 27

Computer Assoc. 27

Delta Air 27

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.