Multimedia blitz for UPS

United Parcel Service Canada has launched a multimedia ad campaign to inform its business consumers about recent improvements to its courier services.In September, the Mississauga, Ont.-based company upgraded its tracking capabilities with the installation of state-of-the-art cellular equipment.Based on its enhanced...

United Parcel Service Canada has launched a multimedia ad campaign to inform its business consumers about recent improvements to its courier services.

In September, the Mississauga, Ont.-based company upgraded its tracking capabilities with the installation of state-of-the-art cellular equipment.

Based on its enhanced abilities to keep track of parcels, ups is now able to offer guaranteed delivery times.

Previously, it offered only two service levels, ground delivery and air delivery, neither of which came with a schedule guarantee.

The new levels comprise: UPS Express, which is guaranteed for next-day delivery; UPS Expedited, which is guaranteed for delivery, in most cases, in two days; UPS Standard, which is guaranteed for delivery in Canada in one to six days; and UPS Economy, which is similar to Economy but is not guaranteed.

Advertising on the campaign is handled by Ammirati & Puris of Toronto.

Tony Buccongello, ups marketing manager, says the new tracking equipment gives ups the capability to better compete against other courier companies that have already installed sophisticated tracking equipment.

Buccongello says ups’ 1992 revenues were $283 million.