New model for infonet

in-store media company infonet Media has introduced a new method of measuring audiences in stores.The model was developed for infonet with the help of media experts George Semple and Warren Wright.Their year-long research included a national supermarket traffic survey, as well...

in-store media company infonet Media has introduced a new method of measuring audiences in stores.

The model was developed for infonet with the help of media experts George Semple and Warren Wright.

Their year-long research included a national supermarket traffic survey, as well as incorporating data from the Canadian Council of Grocery Distributors and the Grocery Producers Manufacturers of Canada.

The audience model provides data on reach, frequency, gross impressions, household coverage and other demographic splits delivered by infonet media products, which include infoCentre, infoShelf, infoProduce, infoCheck and infoLites.

According to infonet, a four-week national program on the company’s supermarket network will reach 81% of Canadian households, or 60 million principal shoppers.

In other infonet news, the company recently announced a multimillion-dollar investment by Providence Media Partners.

Providence Media is affiliated with Providence Ventures, a manager of investment funds specializing in the media and communications industry.

And infonet has just signed a joint venture agreement with Swedish-based Butiksmedia to market a range of in-store media in Scandinavia under the name Prime Ad.

The move increases infonet’s coverage in Europe.

Over the past three years, infonet has developed in-store media networks in France and Germany.