Students getting outrageous for MOGA

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.Norm MacNeil is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Norm MacNeil is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be directed to Norman at (416) 510-1692, or fax (416) 510-1694.

MOGA Madness (Most Outrageous Group Activity), a national active living challenge organized for youth, encourages students across Canada to design events which will increase the level of participation in physical activities, develop a more positive attitude towards physical fitness and make active living a regular part of their lives.

In 1993, the ninth successful year for MOGA Madness, more than 250,000 high school students from 500 schools participated as part of Canada’s Fitweek.

Last year’s winning school, Yorkton Regional High School, in Yorkton, Sask., held ‘Awareness with Dignity,’ an event that involved months of research and preparation.

More than 800 students and staff participated in a series of activities designed to increase awareness of the obstacles encountered by persons with disabilities.

The 1994 event, which will take place from May 27 to June 5, has confirmed sponsorship from the Youth Radio Network and Roots Canada.

Title and associated sponsorship is available, and sponsors can gain exposure to high schools through posters, information kits and merchandise for four months leading up to the event.

Sampling and couponing is also available in schools which have registered for MOGA Madness.

Additionally, sponsors can extend their involvement by buying advertising to take advantage of the Youth Radio Network’s partnership in this event.

For more information, contact Janice Avon at Canada Sport & Fitness Marketing (613) 748-5696.

Good Food Festival

About 30,000 consumers will be attending the 2nd annual Good Food Festival on May 6-8 in the Automotive Building at Exhibition Place in Toronto.

Eating well and home cooking is the major emphasis of the festival, with consumer products and experts present to give advice on how to make the best of meal time.

The first Good Food Festival confirmed that an effective way to communicate information was to enhance the interaction between consumers and participating companies.

To achieve this goal, the festival has developed a number of festival features and animation areas in which sponsors can provide information in an interactive manner and maximize their marketing value.

For example, the Ontario Egg Producers Marketing Board will be presenting ‘Nutrition Advice from the Experts,’ in which professional dieticians will present nutrition information in an easy-to-digest manner.

‘Cook Like an Expert,’ in which consumers participate in hands-on cooking lessons, will be sponsored by Braun Canada, and ‘Spice Up Your Life,’ in which consumers learn about spices, will be sponsored by McCormick.

Other feature sponsors include Euroclean Canada, Evian, Thomas J. Lipton, Weight Watchers and Weber-Stephens Products.

Canadian Living magazine has announced its involvement as a corporate sponsor and will be distributing the Good Food Festival guide in its Ontario May edition.

Media presenters will also include The Toronto Star and radio station CHFI FM-98.

For more information, contact Lianne Hubbard or Lynda Chubak at (416) 778-6483.

Bridgestone Racing School

Billed as the ultimate corporate motivation tool for the 1990s, the Bridgestone Racing School, located in Shannonville, Ont., is the place where safe driving and corporate motivation meet.

Featuring Camaro Z-28s and Formula 2000 race cars fitted with Bridgestone Potenza tires, the school has developed programs that meet the needs of corporations and average drivers alike.

The school teaches advanced braking, skid recovery, accident avoidance and visual tracking techniques that will make any corporate salesperson a safer driver.

The school promotes itself extensively through international autoshows and regular media exposure, and offers corporations a chance to become involved as a category sponsor or a group participant.

The school can accommodate groups of all sizes and requirements.

Corporate sponsors have the chance to use the school internally for motivational team-building and incentive programs, and benefit externally through cross-promotions, media coverage, interaction with other corporations and access to a very targetted group of students and race series participants.

Category sponsors include Chevrolet, Sunoco Ultra 94, Sony Handycam and The Toronto Star’s Wheels section.

For more information, contact Terry Charles at Angel Fish Sports Marketing at (905) 738-2466.