Choice based on numberical tally

The agency of the Year was chosen on the basis of a simple numerical tally - the highest average score from the agency and client panels.Had the clients alone chosen the Agency of the Year, Cossette Communication-Marketing would have taken first...

The agency of the Year was chosen on the basis of a simple numerical tally – the highest average score from the agency and client panels.

Had the clients alone chosen the Agency of the Year, Cossette Communication-Marketing would have taken first place, followed by Saatchi & Saatchi Advertising, with Geoffrey B. Roche & Partners and Leo Burnett tied for third place.

Had the agency representatives been judging the competition on their own, the result would have been Geoffrey B. Roche & Partners in first place, followed by taxi in second and McKim Baker Lovick/BBDO in third.

A breakdown by panel of the top six agencies follows.

Client Panel – Strategic Thinking

Cossette Communication-Marketing – 8.08

Saatchi & Saatchi Advertising – 8.07

Geoffrey B. Roche & Partners – 7.87 (tie)

Leo Burnett – 7.87 (tie)

McKim Baker Lovick/BBDO – 7.68

BCP – 7.63

Agency Panel – Creative Execution

Geoffrey B. Roche & Partners – 7.80

TAXI – 7.34

McKim Baker Lovick/BBDO – 6.87

BCP – 6.77

Leo Burnett – 6.37

Chiat/Day – 6.27