And the winners are…

Optimedia runs with CastrolCastrol Canada of Toronto will be moving its $1.5 million-plus tv budget to Optimedia Canada, a division of FCB Canada, at the end of the year.The account had been with Scali McCabe Sloves in Toronto for more than...

Optimedia runs with Castrol

Castrol Canada of Toronto will be moving its $1.5 million-plus tv budget to Optimedia Canada, a division of FCB Canada, at the end of the year.

The account had been with Scali McCabe Sloves in Toronto for more than a year.

tv creative comes from the u.s. agency used by Castrol North America, which is based in Wayne, n.j.

The company’s decision earlier this year to move the account from Scali McCabe Sloves New York, after 17 years, to Houston Effler Hampel & Stefanides, also of New York, prompted the search for a Canadian media agency.

Canadian print, point-of-sale, trade support and event sponsorship are handled in-house.

The motor oil company’s parent is Castrol of Swindon, England.

BSB bags Benckiser

Benckiser has awarded its account, estimated at more than $4 million, to Backer Spielvogel Bates after a review that included Scali McCabe Sloves on the short-list.

The business was previously with McKim Baker Lovick/BBDO.

All are Toronto companies.

Benckiser, with its headquarters in Danbury, Conn., is a multinational home products company whose brands include Electrasol, Calgonite, Jet Dry, Lime-A-Way and the line of Calgon products.

It is also the parent to the Coty cosmetics firm.

Plan International picks Cossette

Plan International Canada, formerly Foster Parents Plan of Canada, has named Cossette Communication-Marketing of Toronto its new agency-of-record, effective Jan. 1.

Plan initiated an agency search after the announced retirement of Minor Halliday, president of Minor Halliday & Associates of Toronto and communications consultant to the organization for 23 years.

Longines has time for CME-KHBB

Longines-Wittnauer Watch consolidated its North American account with CME-KHBB Advertising this past summer when it named the Toronto office its Canadian agency-of-record.

The u.s. business had been with cme-khbb in New York for several months before moving the Canadian assignment, which was previously handled in-house.

CME-KHBB Toronto launched its first campaign for the maker of Swiss watches this month.