PMB Index

In the spirit of the season, the PMB index in this issue looks at gift-giving.Per cent of females who have given boxed chocolates in the last year: 49Per cent of males: 40Per cent of females who have given flowers as a...

In the spirit of the season, the PMB index in this issue looks at gift-giving.

Per cent of females who have given boxed chocolates in the last year: 49

Per cent of males: 40

Per cent of females who have given flowers as a gift: 58

Per cent of males: 57

Per cent of people in Quebec giving lottery tickets frequently as a gift: 35

In Ontario: 35

Per cent of 18-24s who give records/tapes or cds: 45

Per cent of adults in PMB ’89 who gave liqueurs: 18

Per cent in PMB ’93: 14

Index of university-educated who give magazine subscriptions as a gift: 140

Index of men in Vancouver giving jewellery over $500: 198

Per cent of adults who have given jewellery or gems in the last year: 31

Per cent of adults who have given watches in the last year: 30

Of which 60% spent under $50

Per cent of men in PMB ’89 who bought wine as a gift: 42

Per cent in PMB ’93: 36

Per cent of those 60+ who spent over $50 on toys as gifts: 14

Per cent of females who have given men’s clothing: 51

Per cent of males who have given women’s clothing: 36

An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100).

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.