Hotpoint taps into Lotto

Over the past several years, price rebates have been used extensively to drive sales in the household appliance sector.But Mississauga, Ont.-based Camco, Canada's leading household appliance manufacturer, is experimenting with a different sales catalyst for its Hotpoint brand products.In a national...

Over the past several years, price rebates have been used extensively to drive sales in the household appliance sector.

But Mississauga, Ont.-based Camco, Canada’s leading household appliance manufacturer, is experimenting with a different sales catalyst for its Hotpoint brand products.

In a national program running Nov. 7 to Dec. 17, Camco is rewarding Hotpoint buyers with, depending on the size of the transaction, six-month or one-year subscriptions to Lotto 6/49.

A lottery subscription is a product whereby buyers pay lottery companies in advance to play pre-picked numbers in upcoming draws.

Camco, which also makes g