YTV promotes Afraid on big screen

YTV's latest effort has all the elements of a big screen success - a child, a dog, suspense and a surprise ending.The youth-oriented tv network is taking advantage of the holiday season high-volume theatre traffic with a 60-second black-and-white promotion for...

YTV’s latest effort has all the elements of a big screen success – a child, a dog, suspense and a surprise ending.

The youth-oriented tv network is taking advantage of the holiday season high-volume theatre traffic with a 60-second black-and-white promotion for the series Are You Afraid of the Dark?

The mini-movie begins Dec. 17 for four weeks and is targetted to the same group as the series it promotes, nine to 14 year olds.

The setting is dark and stormy and spooky. At midnight an eerie sound interrupts the sleep of a young girl.

She makes her way cautiously down the stairs to the front door to investigate. She hesitates, fighting her terror, before opening it to find it is only her bassett hound on the other side.

But her relief is short-lived.

The surprise ending, which will have everyone jumping out of their seats, comes when the dog asks,’Are you afraid of the dark?’

Credits go to ytv agency taxi and Paul Lavoie, creative director; Frank Lepre, art director; Patrick Doyle, copywriter; and Louise Blouin, producer.

It was produced by Radke Films of Toronto, and directed by John Mastromonaco, with music by Ted Rosnick, Rosnick Music.

Optimistic campaign for accountants

the latest campaign for the Certified General Accountants Association of Ontario predicts a prosperous future for Ontario.

The series of six black-and-white print ads each feature a different scene illustrated by watercolorist Jim McMullan, including a Toronto cityscape, a rural setting and people at work and play.

The body copy points out that cgas have been trained to work with industry, commerce and government for more than 80 years and says, ‘A prosperous future in Ontario demands superior knowledge and practical experience,’ as well as, ‘The future depends on better financial performance, and a better perspective of it,’ and, ‘Our domestic marketplace depends on a more optimistic perspective of the world.’

The campaign, valued at $750,000, is scheduled through to spring 1994.

Full-page ads are running in magazines such as Report on Business Magazine, Canadian Business, Maclean’s, Time and enRoute.

The ads appear as one-third of a page in The Financial Post newspaper and other major market daily newspapers.

Credits go to the association’s Toronto agency, Clewes & Company.