Auction donations hit a peak

The canadian advertising and marketing community has placed an unprecedented level of support behind the National Advertising Benevolent Society's annual auction of media space and time and marketing services.The value of donations has exceeded $1.8 million this year, up $200,000 from...

The canadian advertising and marketing community has placed an unprecedented level of support behind the National Advertising Benevolent Society’s annual auction of media space and time and marketing services.

The value of donations has exceeded $1.8 million this year, up $200,000 from the $1.6 million that was available last year.

The auction, which is in its fourth year, culminates at the annual nabs gala scheduled this year for April 15 at the Inn on the Park in Toronto.

Although the bidding officially ends at the gala at midnight, bids can be made any time up until then by faxing the nabs office at (416) 944-3797.

The deadline for fax bids is April 14 at 5 p.m.

The range of available goods and services spans the entire marketing spectrum.

Research services have increased significantly this year, amounting to $73,000. Available television time has risen to about $600,000, magazines have donated $367,200, newspapers, $277,000, radio, $75,000, print production, $30,000, broadcast production, $135,000 and outdoor, $135,000.

New this year is $8,000 worth of placement agency fees and $20,000 in direct mail services.

‘The bidding procedure is a lot simpler than I think most people realize,’ says Patty Crosbie, nabs executive director.

Bids begin at 50% of market value and rise in increments of $50.

Proceeds from the auction, and all other nabs fundraising activities go towards helping people in the advertising and marketing community who have fallen on difficult times.