San Francisco-based Cohn & Wells has set up a Canadian office on Bay Street in Toronto to service existing business and prospect for new clients.
Cohn & Wells handles advertising and direct response for software manufacturer Borland Canada and parent company Borland International.
General manager of the Toronto office, Carolyn Goodman, says one of the reasons the Toronto office was established was because Borland Canada wanted an agency closer to home.
The Toronto office will also service the Royal Bank business, which is handled out of the firm’s San Francisco acq division.
The acq unit specializes in communications for financial services acquisitions and is taking care of direct response for Royal Bank’s acquisition of Royal Trust.
The campaign will help to make customers aware of any changes, such as branch closures, that will affect them because of the purchase.
Goodman, a Canadian who has lived in California for the past 10 years, has been with Cohn & Wells for two years as group head on the Borland business.
She describes Cohn & Wells as an agency that does advertising that elicits a direct response whether direct mail or print.
Before moving south, Goodman was with Cockfield Brown in Calgary.
