Chinese-Cdn. study enters second year

The second annual 'Chinese Consumer in Canada' syndicated study is about to get under way.Last year's study of Chinese immigrants in Canada found, among other things, 62% of them thought the pace of living too slow and two-thirds of them agreed...

The second annual ‘Chinese Consumer in Canada’ syndicated study is about to get under way.

Last year’s study of Chinese immigrants in Canada found, among other things, 62% of them thought the pace of living too slow and two-thirds of them agreed Canada’s high taxes discouraged Canadians from working hard.

This year’s study, headed by Clare Chui, project director at DJC Research in Toronto, will comprise 1,500 phone interviews in Toronto and Vancouver using computer-aided interviewing techniques.

The study will cover such areas as shopping behavior, consumer durables bought, use of financial and insurance products, media habits, lifestyle and travel preferences.

Toronto and Vancouver are the Canadian cities with the largest Chinese populations. Toronto has about 260,000 Chinese and Vancouver has 170,000.

According to the 1991 Census, Chinese is the fastest growing language group in Canada.

Last year’s study also found the Chinese in Canada have a taste for luxury durables.

Ownership of microwave ovens and cd players, for example, is much higher among Chinese-Canadians, and the proportion of them with home computers is more than twice the average for Canadians in general.

They are more likely to own a mortgage-free home, as well.