Coleman, Reaume moving on

Two of the better known names in the advertising industry are on the move.John Coleman, president and chief executive officer of the Canadian Advertising Foundation since 1989, has announced he will not seek an extension of his original five-year term, due...

Two of the better known names in the advertising industry are on the move.

John Coleman, president and chief executive officer of the Canadian Advertising Foundation since 1989, has announced he will not seek an extension of his original five-year term, due to expire in September.

OAAC

And Bob Reaume, vice-president, marketing, at the Association of Canadian Advertisers, is leaving his current position and joining the Outdoor Advertising Association of Canada and the Canadian Outdoor Measurement Bureau Feb. 21.

Reaume will head both organizations as president.

Leckie

At the oaac, he will replace William Leckie, the former president who retired Dec. 31 last year.

At comb, Reaume will fill a position that has been vacant for some time.

A spokeswoman for the oaac says the Outdoor Association and comb are quite separate entities although they often work closely together.

The aca, oaac and comb are all headquartered in Toronto.

Reaume was on holiday at press-time and could not be reached for comment.

Cordial

Coleman, who left The CTV Television Network to become president of the caf, says his departure from the organization was entirely cordial.

He says when he joined the foundation he told its board he was not looking for a ‘berth’ for life.

Replacement

Coleman says he announced his departure this far in advance to allow caf directors the time to find the right replacement.

Coleman, 61, says he intends to retire to his country home in Fergus, Ont. and perhaps do some consulting.

The caf represents the advertising industry to the public, governments and special interest groups, and administers its self-regulatory advertising codes and guidelines.