For the record…

Mediamark in CanadaThe new York print readership research company, Mediamark Research, has extended its syndicated service to Canada.Alain Tessier, chairman and chief executive officer of Mediamark, points out more than 500 of the researcher's clients have substantial Canadian connections.Mediamark also says...

Mediamark in Canada

The new York print readership research company, Mediamark Research, has extended its syndicated service to Canada.

Alain Tessier, chairman and chief executive officer of Mediamark, points out more than 500 of the researcher’s clients have substantial Canadian connections.

Mediamark also says it wants to make its u.s. data available to Canadian subscribers.

Mediamark intends to start in this country with a survey of the Toronto market this spring and early summer.

That survey will supply product use data and will also focus on local level consumer and media behavior.

Consultants on the project are Hans Vorster and Claude Heiman, principals at Totum Audits and Surveys in Toronto.

Sponsors for Jumbotron show

Toronto’s Open Door Centre, the city’s longest running drop-in shelter for the homeless, is seeking sponsors for the March 21 Academy Awards broadcast to be shown on SkyDome’s Jumbotron, a huge video screen at Toronto’s sports and entertainment complex.

The CTV Television Network, the Academy Awards’ rights holder, has agreed to provide the feed, but the cost of using SkyDome is $60,000.

The Open Door Centre is asking for $10,000 from each sponsor.

The centre says a promotional campaign will run in all major media for two months. The tv component, created by ctv and its Toronto affiliate, cfto, will be played in heavy rotation, and the radio component will carry the company/product name when promoting the event.

Attendance at SkyDome for the presentation of the Oscar awards is expected to be more than 40,000. Conditional commitments are needed by Feb. 11.

United Media name change

United Media Canada has had a name change.

The Mississauga, Ont.-based company is now called NorthStar Licensing and Merchandising. It retains all properties previously represented by United Media Canada: Garfield, Peanuts, Fido Dido and Molson Breweries.

NorthStar is a full service agency offering contract negotiation, art approval processing and marketing support.

Barry Craddock is the owner and president of NorthStar. His vice-president, marketing and licensing is Patricia Puglia.

YTV travel prize

ytv viewers could win an all-expenses-paid getaway weekend in New York.

Beginning March 6, the cable service will show four romantic movies on consecutive Sunday afternoons.

To win the trip, viewers have to tune in to the movies and correctly answer trivia questions.

Neilson Cadbury’s Choclairs will sponsor the Choclairs Romance Film Festival. The movies are Bringing Up Baby, Philadelphia Story, Holiday and An Affair To Remember. All star Cary Grant.

TV Guide will support the promotion with a tune-in trivia contest, and will include in the magazine ballots for the trivia questions and a survey asking viewers about other movies they would like to see run during future ytv film festivals.

An interior transit campaign will run nationally for five weeks during the promotion with an ad from ytv’s agency, Taxi. For six weeks beginning Valentine’s Day, Feb. 14, ytv will air 30-second promo spots produced in-house.

The Choclairs Romance Film Festival was created by J. Walter Thompson and ytv.

BoM video annual report

The Bank of Montreal presented shareholders at its annual meeting last month with a video version of its 1993 Annual Report, the first time it has been done in Canada.

The video is a 14-minute look at the financial and operating highlights of fiscal 1993. It is hosted by the bank’s chairman and chief executive officer, Matthew Barrett, and its chief operating officer, Anthony Comper.

Available in English and French and close-captioned, Bank of Montreal shareholders can return the video to any branch for recycling.