Ganser in negotiations for top job at V&B Direct

Kay Ganser, most recently vice-president and general manager of the direct marketing group at Missouri-based Valentine-Radford Communications, may soon be appointed president of Vickers & Benson Direct.Suzanne Hughes, vice-president and director of public relations for the Toronto-based agency, says the company...

Kay Ganser, most recently vice-president and general manager of the direct marketing group at Missouri-based Valentine-Radford Communications, may soon be appointed president of Vickers & Benson Direct.

Suzanne Hughes, vice-president and director of public relations for the Toronto-based agency, says the company is in the ‘final stages of negotiation’ with Ganser and will make an announcement shortly.

Ganser, formerly vice-president and general manager of Toronto-based Kobs & Draft Advertising, the direct response division of BSB Canada, replaces Mike McCormick.

McCormick left V&B Direct in August to open a subsidiary of the agency in New York City, called M.J. McCormick Direct.