LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.We won tooIn his Opinion piece in the Jan. 24...

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.

We won too

In his Opinion piece in the Jan. 24 issue (‘The CA experience’), Jerry Kuleba fails to mention one other Canadian advertisement that earned a place in the Communication Arts Advertising Annual for 1993: a 75-second cinema spot by Chiat/Day, Toronto for Cineplex Odeon encouraging theatre patrons to be quiet during films.

He can find it on page 153.

My friend Duncan Milner and I wrote it. It was directed sensitively by David Wellington, and consummately produced by Bette Minott.

Marci Davies and Howard Lichtman of Cineplex Odeon, and Jay Bertram and Rob Morand of Chiat/Day, proved to be supportive partners through it all.

We haven’t heard much from moviegoers.

Jack Neary

Vice-president,

creative director

Cossette Communication-Marketing

Toronto