NEC seeks DM shop

NEC Canada is shopping around for a direct marketing agency to handle an upcoming product launch.Greg Myers, nec's vice-president of sales and marketing, says the Mississauga, Ont.-based company will roll out a new risc-based computer work station in late spring or...

NEC Canada is shopping around for a direct marketing agency to handle an upcoming product launch.

Greg Myers, nec’s vice-president of sales and marketing, says the Mississauga, Ont.-based company will roll out a new risc-based computer work station in late spring or early summer.

Myers says he has discussed the project with several agencies, including Toronto’s Mainstay Communications.

According to Myers, who was promoted from national director to his current position on Jan. 1, the hiring of a direct marketing agency to launch the new work station will not be affected by the agency-of-record review initiated last month by its Boxborough, Mass.-based parent company, NEC Technologies.

For the last eight years, nec’s agency in the u.s. and Canada has been DDB Needham Worldwide of New York.

nec, which is speaking with a number of u.s. agencies about the account, has increased its ad budget steadily over the last few years.

Here in Canada, the company, which begins its fiscal year on April 1, spent about $2 million in 1992, about $4 million in 1993 and plans to spend about $6 million in 1994.

Among the company’s key products are the Versa notebook computer, MultiSync color monitor and MultiSpin cd-rom drive. PA