News briefs

Saffer on short-list for U.S. retailerThe saffer Group of Toronto is up against five u.s. agencies in the battle for the account of Brentwood, Tenn.-based retail chain, Service Merchandise.Also on the short-list are New York agencies Ayer, D'Arcy Masius Benton &...

Saffer on short-list for U.S. retailer

The saffer Group of Toronto is up against five u.s. agencies in the battle for the account of Brentwood, Tenn.-based retail chain, Service Merchandise.

Also on the short-list are New York agencies Ayer, D’Arcy Masius Benton & Bowles, and Grey, along with McCann-Erickson of Atlanta and incumbent, Ingalls Quinn & Johnson of Boston.

Greg Winnett, spokesperson for Service Merchandise, says the company is keeping the details of the search confidential and he is unsure when the final selection will be made.

New U.S. shop gets Maybelline

Lintas:Worldwide has spun off a new agency to handle the US$50 million Maybelline account to allow Lintas to pursue business from other cosmetics accounts.

Stone Roberts, president and chief operating office of Lintas: New York, will move to the Gotham Group, also New York-based, as chief executive officer.

Roberts will not be replaced at Lintas and Tony Miller, chairman and chief executive officer, will take on added responsibilities and the title of operating chief.

Marty Rothstein, president and ceo of MacLaren:Lintas, says the Maybelline Canada account will continue to be handled as it has in the past.

The Toronto agency takes care of media placement and adaptation of u.s. creative.

New chief at Grey International

John Shannon, the London-based chairman and chief executive officer of Grey’s Europe, Mid-East and Africa region, has also been assigned the newly-created position of president of Grey International.

In this role, he is responsible for more than 200 offices in over 50 countries outside the u.s., including Canada.

Frank Clarke, executive vice-president/area director of the Americas region, which takes in Latin America and Canada, will report directly to Shannon.

Shop opens

Terry Flynn, former director of public affairs with Weaver Tanner & Miller, has set up his own firm called Frontline Corporate Communications at 871 Victoria St. North, Kitchener, Ont., N2B 3B4. The phone number is (519) 741-3678, and fax (519) 741-3624.

The new firm, which specializes in environmental, crisis and corporate communications and planning, opened with clients Ciba Plant Protection, Canadian General-Tower, Henkel Canada, CP Rail Systems and the Chemical Manufacturers’ Association in Washington, D.C.