On the move

KFC orders up a bucket of changesClients:KFC Canada made several changes in its marketing department, effective Jan. 1.Tim Scott has been named as the new director of marketing.Scott is a Canadian who spent the last four years in the marketing department...

KFC orders up a bucket of changes


KFC Canada made several changes in its marketing department, effective Jan. 1.

Tim Scott has been named as the new director of marketing.

Scott is a Canadian who spent the last four years in the marketing department of kfc’s international division in Louisville, Ky.

Tim Hilliard, the former director of marketing, has been appointed general manager, Central Canada.

And Ben Butler, former marketing manager for KFC Canada’s Winnipeg office, has been transferred to head office in Toronto as director of business development.

- Morris Perlis has taken a permanent position as president of Councel and chairman of Diversicare, the holding entity for Councel’s healthcare operations in Canada and the u.s.

Since 1992, Perlis has operated a consultancy, advising North American ceos on change management.

Among his clients were Bloomingdale’s and Councel.

Before that, he spent 14 years with American Express, eventually rising to the level of president of the Canadian division and ceo of its banking arm, Amex Bank of Canada.

- Shaw Festival of Niagara-on-the-Lake, Ont. has appointed Marilyn Jackson as its new marketing director.

Jackson replaces Anne Trites, who left in the fall to head up the marketing department of the Confederation Centre in Charlottetown.

Shaw Festival’s annual marketing budget is $1.2 million, including salaries.

- Hilton Canada has appointed Dorothy Kudla as director of sales and marketing at the Toronto Hilton.

Kudla’s new responsibilities will include in-house promotions and new business development.

The 600-room Toronto Hilton is one of nine Hilton properties in Canada.

- Canada’s Wonderland, near Toronto, has appointed Bruce MacKenzie as assistant public relations manager in the marketing and sales division.

Before joining Wonderland, MacKenzie was head of corporate communications for Radio Shack. Before that, he worked in special events at Molson Park in Barrie, Ont. and served as a reporter and photographer with the Alliston Herald.

- Novotel North America has named Thomas J. McCaffrey as vice-president, responsible for marketing, promotions and new-business development at the chain’s nine North American properties.

McCaffrey joins Novotel from Canadian Pacific Hotels and Resorts, where he was executive director, international sales.

- Robert Hunter has been appointed senior vice-president, operations and client services, at SkyDome.

Hunter joined SkyDome, the downtown Toronto entertainment palace, in 1987 and is its longest serving employee.

Hunter was ‘acting’ president of SkyDome last summer while its president and chief executive officer, Richard Peddie, took a leave of absence to work on a bid for a Toronto National Basketball League franchise.


Bryan Colleran, former associate creative director with Ross Roy in Toronto, combines creative and account management duties in his new role as director of communications with London, Ont.-based Connections Integrated Communications.

Connections also operates a Toronto office.

- Alan Reisler has joined The Cohen Group of Richmond Hill, Ont. as manager, business development.

Reisler was previously with Datamark Graphix for 10 years, the last two as senior account manager.


The Direct Marketing Association, which is based in New York, has appointed Greg Fitz to its international advisory board.

Fitz is the president of GBF International in Toronto.

He is the first Canadian appointed to the board, which comprises 20 directors from around the world.

- There have been senior management changes at Toronto-based chum and the formation of a six-member management committee to be chaired by Allan Waters, chairman and president of the company.

Fred Sherratt becomes the executive vice-president and chief operating officer of chum, but remains president of chum’s Atlantic TV divisions.

Jim Waters becomes president of CHUM Group Radio and a committee member. Waters stays on as vice-president and general manager of chum-am/chum-fm.

Another new appointment is that of Ron Waters, who becomes president of CHUM Group Television. Waters, vice-president and general manager of CityTV/MuchMusic, also joins the management committee.

Joining them on the committee is Moses Znaimer, president of CityTV/MuchMusic, who takes on additional responsibility as vice-president, corporate development.

Also appointed to the management committee is Taylor Baiden, vice-president, finance, and assistant secretary of chum.

- The new advertising director of The Star Phoenix in Saskatoon is Rosemary Freeze.

Freeze takes full responsibility for the direction and management of the newspaper’s advertising operations.

A native of New Brunswick, Freeze joined the paper as a sales rep in 1979.

- Teena Poirier has joined Latitudes as vice-president of marketing and sales.

Latitudes is a glossy, magazine-style direct mail piece directed at affluent households.

Before joining Latitudes, Poirier was advertising sales manager for The Globe and Mail’s now-defunct travel magazine, Destinations.

- Charlie Bartlett, formerly a senior account director with Toronto agency Ambrose Carr Linton Kelly, has joined Phoneworks as a team leader.

Toronto-based Phoneworks is part of the Interactive Media Group.

In the last five years, it has run more than 300 direct-response and promotional programs.

- After five years with Drake International and Scriptographic Communications, Linda Bichan has set up her own business as a direct mail consultant.

Bichan consults on an ‘as needed’ basis and specializes in small Canadian businesses.