Quebec to get more buying guides

Montreal: After the successful distribution of a buying guide of Quebec-made products, the publisher says three additional buyer guides will be launched this year.Bernard Dugre, publisher of Achat Quebec and head of Communications Achat Quebec, says a second Montreal edition, in...

Montreal: After the successful distribution of a buying guide of Quebec-made products, the publisher says three additional buyer guides will be launched this year.

Bernard Dugre, publisher of Achat Quebec and head of Communications Achat Quebec, says a second Montreal edition, in separate English and French versions will come out this fall, while first-time editions for Quebec City and the Saguenay/ Lac St. Jean regions will be distributed to Montreal-area homes in late November and December.

Published in glossy, standard-size magazine format, Achat Quebec consists of paid display advertisements from 150 companies with at least some manufacturing activity in Quebec.

Dugre says 1,200 products and services are advertised in the first issue, adding the results of a follow-up mini-Leger & Leger poll suggests ‘a positive reception’ from the public and advertisers.

He says the renewal rate for the second Montreal region edition is already at the 85% level.

He says he expects up to 250 advertisers in the 1995 edition.

Four-color display ads in Achat Quebec cost $1,200 for a one-quarter page, to $3,300 for a full-page.

Dugre says because many of the advertisers are smaller companies, the price includes the cost of producing the ad.

Advertisers in Achat Quebec range from food and furniture manufacturers to companies in the cosmetic, renovation and clothing industries.

‘The first edition is a big success, but people want to know more,’ Dugre says.

‘The publication is a completely private initiative,’ he says.

‘We see it as a way of proving that young entrepreneurs can have an idea, and make it happen, without always having to turn to government.’