News briefs

Outdoor for Arizona TeaArizona Tea Products will launch an outdoor ad campaign on March 15 in the Toronto area in support of its Arizona Iced tea.Mississauga, Ont.-based Arizona Tea introduced the u.s.-made 'New Age'product to Canadians last August in Western Canada.This...

Outdoor for Arizona Tea

Arizona Tea Products will launch an outdoor ad campaign on March 15 in the Toronto area in support of its Arizona Iced tea.

Mississauga, Ont.-based Arizona Tea introduced the u.s.-made ‘New Age’product to Canadians last August in Western Canada.

This month, it began appearing in Ontario.

Also this month, Arizona Tea will begin shipping Thomas Kemper sodas in the Toronto market.

Shoppers run set

this year’s running of the Shoppers Drug Mart Toronto Marathon will be held May 15 and will be televised May 28 on the CTV Television Network.

Corporate backers of the main race event include title sponsor Shoppers in conjunction with second-tier sponsors Life Brand, Shoppers’ line of store-brand products, Holiday Inn on King, Mediacom, Pepsi Max and Quebecor Printing.

A more Compaq notebook

compaq Canada is making a move to extend its share of the computer notebook market with the launch of its smallest, lightest and most affordable pc notebook yet.

The Compaq Contura Aero Subnotebook PC weighs in at 3.5 pounds and has a battery life of up to six hours.

Compaq’s ad agency, Ammirati & Puris will provide advertising support for the launch with a print campaign.

R-Q, TVO sign the papers

two of the country’s leading educational broadcasters have signed a three-year partnership deal.

The agreement, between TVOntario’s two networks, tvo and La Chaine and Radio-Quebec, provides for several key areas of co-operation including a $500,000 fund to produce programs in English and French.

TVOntario and Radio-Quebec have also agreed to joint ventures in marketing and revenue generation, including joint catalogues and advertising.