On the move

Pepsi-Cola Canada restructures marketing departmentClients:Pepsi-Cola Canada Beverages has made several key changes to its marketing department as part of a corporate restructuring.Steve Davis, Pepsi's former vice-president of marketing, has moved to New York to become vice-president of brand marketing for the...

Pepsi-Cola Canada restructures marketing department


Pepsi-Cola Canada Beverages has made several key changes to its marketing department as part of a corporate restructuring.

Steve Davis, Pepsi’s former vice-president of marketing, has moved to New York to become vice-president of brand marketing for the Pepsi trademark. A u.s. citizen, Davis was the head of the company’s Canadian marketing department for the past two-and-a-half years.

Replacing Davis is Jeff Lobb, a Canadian who joined Pepsi’s Canadian operations in 1989. The next year, Lobb went to the company’s North American office in New York.

Also, Jeff Glover, formerly group marketing manager on Diet Pepsi, has been promoted to group marketing manager, colas.

And Andrew Howard has been named marketing manager on Pepsi and Pepsi Max.

A casualty of the restructuring is Roger Baranowski, formerly the company’s second most powerful marketer as director of brand marketing on Pepsi.

Baranowski, who joined Pepsi 12 years ago, left the firm in December.

- Maclean Hunter Communications of Toronto has appointed Joanna Fuke to the newly formed post of vice-president of marketing.

Fuke had been the director of marketing for Loyalty Management Group, also of Toronto, for more than two years, but left in mid-December.

Her predecessor at Maclean Hunter Communications, Mike McDermott, who held the title of manager of marketing, left the company more than a year ago.

Meanwhile, Loyalty Management Group has created a vice-president of marketing position and is looking for someone to fill it.

- Boston Pizza of Richmond, b.c. has promoted Michael Cyr to the newly created position of executive director of sales and marketing.

Cyr joined Boston last year as director of marketing.

Before that, he was vice-president of Selkirk Springs Canada, a b.c.-based bottled water company.

Cyr has also held senior marketing posts with Labatt Breweries of Canada and Columbia Brewing, a Labatt subsidiary.

- Athletics Canada, the governing body for track and field, road-running and cross-country running in Canada, has appointed Ted Wagstaff as director of marketing.

The Montreal native was Athletics Canada’s manager of athlete and national teams services between 1989-92.

For the past two years, he has been director of corporate marketing for the Landmark Group, a Toronto-based sports marketing firm.

Wagstaff’s new responsibilities with Athletics Canada will include sponsorship, licensing and merchandising.

- The Arts Club Theatre of Vancouver has appointed Susan Evans as marketing manager.

Evans was previously manager of promotional services with A&W Food Services.

- The new president of Mary Kay Cosmetics in Canada is Don Carr.

Carr was director of marketing at Northern Telecom from 1984-92.

He joined Mary Kay in 1992 as vice-president, sales development.

Ray Patrick, the previous president, has been appointed president of Mary Kay’s operations in the Americas.


John Staffen is the new creative head at Ogilvy & Mather, Toronto, replacing Mark Hilltout, who moved to o&m, New York last fall.

Staffen comes from DDB Needham, New York, where he had been senior vice-president, creative director since 1991, and was previously at Chiat/Day, New York where he worked as partner to Marty Cooke.

He has worked on Michelin, Volkswagen, Hershey and Nynex accounts, winning Lions, Pencils and other awards for his efforts.

- Kay Ganser has returned to Toronto as president of V&B Direct, the direct response arm of Vickers & Benson Advertising.

Ganser replaces Mike McCormick, who left v&b last August to open M.J. McCormick Direct, as an affiliate of v&b in New York City.

Ganser was most recently vice-president, director of Valentine-Radford Direct in Kansas City, Mo.

She first came to Toronto in 1988 to open Kobs & Draft Advertising, the direct marketing division of Backer Spielvogel Bates Canada, where she picked up clients, The Bank of Nova Scotia, Hyundai and ups.

Ganser began her career in 1970 as a retail sales promotion copywriter for Montgomery Ward in her home town of Chicago.

Also at v&b, two new account supervisors have joined the McDonald’s Ontario account team. Patrick Palmer is responsible for the Eastern Ontario region and Gord Muirhead, the southwestern Ontario region.

- Howard Beauchamp has signed on with Young & Rubicam, Toronto as senior art director and partner for Bill Martin.

Beauchamp comes from Geoffrey B. Roche & Partners, which he joined in June of last year.

Before that, he was working on the Volkswagen business at DDB Needham.

Beauchamp started his career at tbwa in London and moved to Canada and Chiat/Day, Toronto, where he worked on Labatt, Canadian Airlines International and Toshiba.

- Paul Greenberg has joined Prism Communications of Toronto as account director on the Sears retail and catalogue account.

Greenberg was most recently at Kornblum International, where he handled PharmaPlus and National Bank.

He previously worked at General Mills and J. Walter Thompson.


Maggie Hurst has been appointed manager of new product development at Quebecor Media Sales.

Hurst, at Quebecor for five years, will market and develop sales for Flash Media, Le Magazine, Provigo, Sel & Poivre and Ad Vision’s TAXI.