Discis intros ‘Kids Basics’ CD-ROMs

In an effort to broaden its coverage of the children's market for multimedia, educational cd-roms, Discis Knowledge Research of Toronto has introduced a new line of products under the 'Kids Basics' brand name.Wayne Arcus, vice-president of marketing at Discis, says the...

In an effort to broaden its coverage of the children’s market for multimedia, educational cd-roms, Discis Knowledge Research of Toronto has introduced a new line of products under the ‘Kids Basics’ brand name.

Wayne Arcus, vice-president of marketing at Discis, says the new brand, which began shipping Feb. 28, is aimed at children aged three to six who are learning to read.

The first four titles, written by Susan Amerikaner and illustrated by Judy Ziegler, are: My Silly CD of ABCs, My Silly CD of Counting, My Silly CD of Colors and My Silly CD of Opposites.

Discis also markets a line of interactive cds for children up to the age of 10, under the brand name ‘Kids Can Read.’

Both lines include color illustrations, narration, music and sound effects.

But they do not use full-motion video or animation.