For the ;record…

Apex offers tax-free dividendApex Resorts has launched an innovative marketing program to attract potential new shareholders and reward those who have already bought stock.Apex, which trades on the Vancouver Stock Exchange, has begun offering a tax-free dividend to shareholders in the...

Apex offers tax-free dividend

Apex Resorts has launched an innovative marketing program to attract potential new shareholders and reward those who have already bought stock.

Apex, which trades on the Vancouver Stock Exchange, has begun offering a tax-free dividend to shareholders in the form of free lift tickets or a week’s vacation at Apex Ski Resort.

Apex is a ski resort located in b.c.’s Okanagan region, about 300 kilometres east of Vancouver.

To qualify for the free vacation, shareholders must hold 5,000 shares or more for a period of at least six months. Rooms at the resort are based on availability.

Shareholders with lesser holding can qualify for the free ski lifts.

Apex President Bill Trimble says the program, which kicked off in January, has been successful in drawing attention to the company’s stock, but it is too early to determine how effective it will be in driving purchases.

Padulo behind United Way

united Way of Greater Toronto has named Padulo Integrated as agency-of-record for a two-year term to handle its 1994 and 1995 fundraising drives.

The account was previously with MacLaren:Lintas.

New business for GBV

the canadian Marine Manufacturers Association has hired Griffin Bacal Volny of Toronto to help the group promote boating.

The first step will be consumer print ads aimed at attracting new participants to power and sail boating, followed by tv, public relations and information programming.

Dell launches notebooks

Dell Computer has jumped with both feet into the red-hot portables market.

The company, which pulled out of the portables market last year after a disastrous first attempt, has launched a line of full-featured notebooks under the new brand name, Latitudes.

The products are made by research-based computer maker ast and are almost identical to that company’s Bravo line, introduced last September.

Later this year or early next year, Dell plans to expand the Latitudes brand with the introduction of a second line of subnotebook computers.