New media listing out

A new publication from an Ottawa-based firm provides editorial calendar and contact information for more than 200 Canadian business, trade and consumer titles.Called the 'Targeted Media Planning Guide,' it comes in two sections.The first provides a month-by-month breakdown of upcoming editorial...

A new publication from an Ottawa-based firm provides editorial calendar and contact information for more than 200 Canadian business, trade and consumer titles.

Called the ‘Targeted Media Planning Guide,’ it comes in two sections.

The first provides a month-by-month breakdown of upcoming editorial themes.

The second supplies an alphabetical listing of publications with details of their distribution, circulation, frequency and language of publication.

Paul Murray, a partner at Targeted Communication Management, which puts out the guide, says there is no charge for a listing.

Murray says there are 225 publications listed in the guide.

Murray says the guide is available as ‘hard copy’ for $295 or on disk for $395.

He says titles listed range from daily newspapers such as The Globe and Mail and Saskatoon’s The Star-Phoenix to magazines such as Hazardous Materials Management, Les Affaires, Automotive Retailer and Canadian Architect.